Website redesign is a complex process, not least because if its not done carefully, irreparable harm to the current search engine rankings can occur! WRC are experts at preserving existing your SEO rankings throughout the redesign processes. Whilst an old site can be a liability in terms of aesthetics and functionality, it will have inherent value in the eyes of Google. It is therefore critical that the redesign include:
- a benchmark SERPs report (search engine results pages) showing where things stand at the outset for each keyword search phrase / page.
- listing all the old page file names and paths
- for each page, recording the Title and Description and checking if images have Alt tags
- noting any internal anchor text links within pages
If that is done across the site, then building a chart of 301 Redirects for old pages to new respective pages is possible, thus transferring the inherent value of every old page to its counterpart in the new version of the website.