The Genealogist’s Website ReDesign

The Genealogist.nz small business website design was redesigned from the original WP Jumpstart framework into Generatepress in July 2021. The old theme and its associated plugins had been flagged at “abandoned” by WordPress as no updates had been done for 2 years. Getting a design theme replacement done is a complex process. Not least because if its not done carefully, irreparable harm to your current search engine rankings can result! The Website Redesign Co designers are expert at preserving SEO rankings throughout the website redesign processes. Whilst an old site can be a liability in terms of outdated software, aesthetics and functionality, it will still have value at Google HQ. It is crucial that the site redesign include:

  • A benchmark SERPs report (search engine results pages) showing current rankings.
  • A spreadsheet list of all the old URLs
  • Copy of the Title & Description for each page
  • Retaining / enhancing images Alt tags and internal anchor text links in each pages
  • Using the “Redirection” plugin to automatically capture URL changes and generate 301 Permanent Redirects

If that is done correctly across the site, then we effectively transfer the inherent ranking value of every old page to its equivalent in the redesigned version of the web site. 

Need Expert Website Design Services?

Here’s an overview of the website redesign services WRC provides to their customers:

WP Expertise

WordPress Tech Support and Website Maintenance plans modest costs for your business website.

Business Sites

We redesign your old website & transition it into a modern,  fast & secure online business tool.

HTML5 & CSS3

We utilise the latest responsive web design tools & standards & build for page load speed.

website redesign services

For affordable website redesign, contact small business website design services and get a web site designer with over two decades of experience. When you need reliability, dependability, and old-fashioned work ethics, you should contact WRC.

There are multiple reasons that small business website design services are needed. WRC is a specialist in website redesign services. The relentless evolution of web technologies delivers new means of attaining better results. A great example is “mobile responsive web site design” which evolved into a ranking component baked into Google’s ranking assessments web site in June 2021. Sites with poor UX (user experience) will not be attain good search engine rankings.

Page load speed – aka Core Web Vitals – is another important factor since June 2021. These days, more than 50% of all your website’s visitors will be on mobile devices – tablets and smartphones etc. Google is trying to ensure that people browsing on smartphones and tablets can access websites that are fast and design is responsive to device screen sizes and orientation.

Your competitor’s website change too, and their improvement efforts leave your web pages looking drab and slow by comparison. Your solution is to take “The Great Leap Forward” and bridge the technological gaps. Enhance the experience for your visitors! They will reward you…

Do you value straight talk and commitments kept, and no over-blown sales pitches? WRC website projects are built on a solid foundation of hard work and ethics.

  • We stand behind what we do, via tech support & annual website maintenance plans.
  • We don’t leave you stranded. If anything breaks, we will be there to fix it asap.
  • If you need additional features and functions, we do that too!

Many WRC clients have been taking advantage of our services for over a decade! We aim at building long-term relationships with all clients.

Want Discuss your Website Redesign Project with WRC?

Contact us for a fast, free, no-obligation web redesign quote and/or a website audit. We analyse your website to assess its technical SEO and user experience shortcomings. That will uncover options for improvement and include cots to remedy the issues.

Email: [email protected]

Kind regards

Ben Kemp

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